Zomato

Zomato









Headquarters
Gurgaon, India
Founded
2008
Employees
4,200
Business Outline
Zomato, a publicly traded entity, provides on-demand delivery of food from tens of thousands of restaurants. Its app not only displays eateries across cuisines and price points but also hosts detailed consumer reviews. Zomato has diversified its offerings by facilitating table reservations and event bookings (music shows, stand-up comedy, workshops). The company owns the Blinkit app, a prominent player in quick commerce, especially instant grocery. It also owns Hyperpure, a B2B unit assisting restaurants in sourcing supplies.
Valuation
$20 Bn
Capital Raised
$20 Bn
Industry Context
For nearly a decade, Zomato operated primarily as a restaurant review platform, earning high-margin advertising revenues, and stayed away from food delivery. It entered food delivery in 2015-16, prompted by the emergence of competitors like Swiggy and Uber’s service. Zomato later acquired Uber’s food-delivery business in India.
What To Watch Out For
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Monetisation Map
Zomato makes money through various channels. 1) A commission of 20-25% from restaurants on food-delivery orders. 2) Delivery, packaging and platform fees from customers. 3) Advertising services. 4) Gold subscription for users. Similarly, subsidiary Blinkit generates revenue from commissions, delivery fees and advertising.